Lokmat LIVE 2014

Lokmat LIVE 2014

Ibrands has the finest range of initiatives from media (television/print backed) to media agnostic, from ATL to BTL from individual events to large exhibitions, from digital to traditional and finally from profit to non-profit (CSR) projects.

It is no surprise that we have had a range of experts within and outside the organization supporting us through successful implementation of our goals.

Therefore, when a client, in this instance Lokmat Media sought our expertise in training the team in their experiential division, Lokmat Connect, we created a 3 night /4 day intensive modular program to achieve their objectives.

Modules included personality training, sales skills, branding, advertising objectives and execution skills for multimedia initiatives on ground.

The theme of the workshop is called ” LIVE – Learn, Innovate, Valuate, Execute ” Learn – Technical knowledge, Mgmt. techniques, Printing & Branding, Licenses Innovate – Customization, Media, Non media Integration, Trends Valuate – Budgeting, Cost/revenue Analysis, Media/Non media inputs Execute – Process, SOPs,Reporting, delegation, feedback

Attended by approximately 60 participants from all over Maharashtra..Awarded certificates for successful completion of the workshop.

Kandy Valley –

Redefining mantras of Customer Aquisition


Artistree – Building Ideas. Building Brands

Artistree – Building ideas. Building Brands

Platform for women to express and celebrate womanhood. This is an festival that makes Growel’s 101 a part of the comfort zone and this festival spread over 3 days.

The main objects of this event to create the largest woman’s day festival in the city and engage women in various activities at the mall, and to ensure participation and therefore footfalls during the 3 day festival.

Event of the day

Queen of performances

Ovarian Cancer Awareness

Queen of Arts

Queen of Cuisines

Participation was free for women visiting the mall.Small counters set up all through the day for women to participate.

Counters like mehendi, rangoli, lamp painting, make up, kitty party games, bangles etc.

An NGO who works for women, and an NGO run by the woman had counters set up in the atrium through all three days.

Mathmakid – Technology, digital and media integrated

Mathemakid 2012 is an opportunity to meet students across different states & bring them on common platform of Maths.

Mathemakid is the title that will be won by one national winner. A competition based on mathematics & its forms like geometry, algebra, logics etc.

Starting from school level & taking the winners to the national level competition. Participation only for students from STD 6th to STD 9th is invited. One national winner will be titled as “Mathemakid 2012″.

Ideal Coaching Classes

Ideal Coaching Classes had its USP defined via its Satellite Training Model.

They conduct classes through this format across the country and wanted students to appreciate and take advantage of this.

ICICI Lombard

ICICI Lombard General Insurance has a very clear mandate of creating Employee Motivation Programs.

One of the most important initiatives in that direction is to organize Quarterly Rewards n Recognition or Awards program for achievers in every region of the country.

Kotak Mahindra

Kotak Asset Management Company, one of the large players in the Mutual fund industry.

Objectives included popularising Mutual Fund investments in various states.

Tata Trent

Tata Trent Ltd – Retail venture of Tatas, wanted to promote Fashion Yatra, an economy fashion garments store.

Their idea was to create opportunities of wearable fashion for the kids, youth and family in small towns.